Should you do it yourself or should you hire a website design agency? These are some of the questions that plague your thoughts when you are faced with the challenge of designing your website or simply revamping it. Many times, your website is the first point of contact your visitors have with your brand, and you want that first impression to be awesome.
That’s why it’s essential to hire the right website design agency to handle your website design or redesign project. Be that as it may, getting the right agency is not a straight line. It starts with asking the right questions and knowing the right answers – or at least what works for you.
By being prepared with what you’d like to know, you have a better chance of working with an agency that understands your vision and is willing to give you the website and user experience your customers love.
Time flies when you’re running a business, and technology is continually evolving, you don’t want to do the same thing twice when you could have gotten it right the first.
People go online when they want to research for the kind or services you provide, so if your business is not well represented online, you are losing money by the second.
So, how do you know the right question to ask your agency to determine if they are a good fit for you? Not to worry, we have compiled 10 of the most goal oriented questions you should ask.
They’ll also ensure that you’re getting more than just a good price. After all, the cost of your website is important, but it’s better to pay more for something up front that you’ll love as opposed to something that will require multiple adjustments or fixes further down the line—fixes that will certainly add up.
EEZA Digital is a 360 degrees digital solutions provider, powering small and large businesses all over the world with world class website and mobile app development, cutting edge digital marketing services and state of the art design services. Book a free consultation to get your website project up and running in as little as 2 business days. Now to the questions you need to ask;
- What’s Your Experience Level?
When asking for experience, don’t be fixated on the number of years the agency has been creating websites alone, look at the amount of work they have completed in the said period.
Though it’s not necessarily a bad thing if the agency you’re speaking to has only been creating websites for a year or two, industry experience can be incredibly valuable. Look for website design agencies who have five or more years of experience.
At EEZA Digital, our professional website designers have over 25 years of combined experience. No matter your niche, we have a sufficient slice of niche expertise that will be unleashed to bring your desired design to life.
- What Kind of Websites Have you Designed?
Having a stack of clients that the agency has previously worked would definitely be a plus. Some agencies have designers that are full stack, others have designers that are niche specific. Agencies that have worked on a variety of websites from ecommerce websites to LMS, to microsites and landing pages are likely to have no trouble working on your site design. If you are looking for one type of site, and you find an agency that specializes in that kind of site, then you will be in good hands..
It is important to ask these questions in order to avoid a design mismatch at the course of the project. Take for example, if you run an ecommerce business and need an agency that will provide a cutting edge ecommerce website for you, but the agency you are talking to has only ever created corporate websites for businesses, you may want to continue your search.
- What Kind of Results Did Your Past Clients Experience?
Designing a stunning website is not enough and is only a part of what contributes to the business success. Other very important components that fuel the success of your digital storefront include things like captivating copywriting and SEO.
Search Engine Optimization and well written website contents also determine how much money the website makes for your business. However, it is a good idea to ask the agency you are speaking to how their work contributed to the success of a business they worked with previously.
Much like your request to see a portfolio, this kind of information should be willingly shared by the designer, and preferably in a documented, easy-to-digest format. The designer should be able to confidently say that their design led to a specific percentage increase in sales, conversions, or leads for a customer.
- How Will Your Design Help Me Reach My Goals?
Understanding how an agency’s work will impact your business goal is paramount to establishing a relationship with that agency. If the agency does not know how their design elements will add up together to impact on your business bottom-line, then that is a red flag.
To answer this question, the agency needs to talk specifically about how they can help your business. This is where someone who is approaching your design from the standpoint of “I only want to make money” may stumble. They may promise something vague, like increased sales because your site looks so good, or may not be able to answer the question at all!
On the other hand, an agency that is approaching the project with the mindset of “I want to help you succeed” will be able to answer this question with confidence, pointing out how the suggested features of your website design will lend themselves to the business goals you want to meet. Don’t be afraid to ask for specifics, because a credible agency will certainly be able to give them. At EEZA Digital, we go to the nitty gritty, how every CTA and content placement choice will add together towards impacting your business positively.
- How Long Will The Website Design Take?
There is no hard and fast rule to this, no good or bad answer, but internally, you know a timeline that is okay for you. If you are working on a one month launch schedule and the agency says their design timeline typically takes 6 months, then you should look for an agency that will better accommodate your needs. If the agency also over promises to do the work within a week, you should be skeptical. It is better to have an average work progress that slowly leads to the goal than to have a deadline that is rushed into a series of corrections and modifications.
- How Many Revisions Are You Willing to Make?
It is highly unlikely that an agency will get the exact design that you love at the first draft. This is why it is important to establish what the revision process looks like and how many chances do you have to review a change.
The ideal answer to this question is to “there’s no cap.” Reputable web design agencies do not limit the number of revisions, charge you for more than a set number of revisions to your website design in the initial stages, or tell you that something can’t be revised. It’s your business, it’s your website, you are paying for it, so if you are not satisfied, then they have not done anything.
- How Will We Partner On The Project?
Website design is more of a partnership than it is of an outsourcing – a partnership between you or your team and the agency. The success of your website design project depends on how much your agency is able to understand this. Which is why you need to be clear with the question from the beginning.
The agency who will work on your website needs to understand this and be willing to work with you on a collaborative basis. They want to communicate often with your team as if they were part of it, as opposed to someone on the outside looking in. You should be able to get a sense about their willingness to work with your company from their answer.
- Will I Have a Project Manager or One Central Contact
Although the agency would ideally have multiple designers working on your project, when it comes to getting status updates and sending feedback at 2 am, you’d appreciate having a dedicated contact person.
Their answer will not only give you the assurance that you will get a dedicated staff that will be at your beck and call always, but also reveal the importance they attach on efficient project management.
Talking to so may many people on working on your website can sometimes slow things down, but having a central point of contact dedicated to your site will ensure that one person is managing the project each step of the way: You want to hire an agency that gives you a dedicated support person
- Are You Going To Work On SEO?
SEO should be an integral part of any modern website design, it should be factored into the design from the get go. The use of heading tags, image alt texts, meta tags, the site map, are some of the reasons why SEO should be at the center of the website design framework. If you do not have a separate team dedicated to working on the content and/or SEO of your website, ask the designer this question.
They should definitely have an answer, as well as a detailed SEO plan for you. If they do not, look for a design firm that specializes in SEO—it will save you a lot of hassle in the long run.
At EEZA Digital, every website project is a synergy between our team of creatives, design, SEO and digital marketing. They work together, moving every needle needed to give your website a world class look and performance.
- What Are Your Fees?
Some are of the school of thought that this is the most important question to ask, well, we think it is as important as every other question we have talked about. While this is an important question, the answer will vary because the cost of designing a website usually depend on factors such as;
- The agency’s experience
- The size of the site being designed
- The required functionalities
- The type of design (modern, high-end, simple, responsive, etc.)
- How many people are involved in the process
- The timeline
Based on these parameters for your project, the price can vary because no two websites will have exactly the same parameters all round. With that said, determining a good price is not a very easy task because not many agencies display their website design prices online.
Since many web design firms do not publish their pricing online, it is hard to shop around and know if you are getting a good deal. The few ways you can gauged if a price is fare is by reviewing quotes from more than 1 agency and compare price, or straight out trust your guts.
In all, it’s your project, you know the budget you have, so don’t be afraid to say “no,” or to ask for a lower price. You can even walk away if you don’t like the quote you’re given. But remember one thing: you get what you pay for, and a cheap website often has many downsides.
Ready To Ask Some Questions?
We have identified 10 common questions we get from website design clients, now it’s over to you. These questions will help you sieve out the chaff from the real guys that can deliver on your website project.
No matter how complex your project is, there is a perfect agency that fits your preference, has the right experience and works with your budget – All you need to do is to look in the right direction and ask the right questions. If you’re on the lookout for a web designer to work with, then EEZA Digital is ready to answer your questions plus lots more. We have many years of experience creating beautiful, functional, and engaging websites for our clients—and we’d love to do the same for you, too.
You already know what questions to ask us, so contact us now. We’d love to hear from you. If you’re not sure whether to hire a web designer or agency or go for a freelancer, we can help you decide!